The face of Cracker Jacks got another boost in 1918, when Sailor Jack and his dog Bingo were added to the packaging. Candy and toys? These guys really knew what would sell. In 1912 Rueckheim Bros & Eckstein began adding tiny prizes to each box of Cracker Jacks.
Since then, no baseball game has been complete without at least one box of the crunchy, sweet treat.Ĭhanges came to the company, fast and furious, as Cracker Jacks grew in popularity. In 1908, Jack Norworth penned the infamous lines of “Take Me Out To The Ballgame” that shot Cracker Jacks into the limelight. And, in 1902, the company became Rueckheim Bros & Eckstein.īut it would take six more years before Cracker Jacks came into their own. Henry Gottlieb Eckstein’s invention of the “Eckstein Triple Proof Bag” in 1899 made him the perfect business partner for the Rueckheim brothers. In 1896 the name Cracker Jack was officially registered (before then the snack had been called candied popcorn and peanuts) and the familiarly sticky and sweet candy we know today was born.īack in the day, the term “cracker jack” could refer to anything of high quality, so it’s no wonder the name stuck! The coining of the name, however, was just the first of many big steps for this candy favorite. When his brother Louis arrived from Germany, they established the F.W. But would you believe this time-tested snack was created by a German immigrant and debuted not at the ballpark, but at the World’s Fair? The story of this American candy classic is an interesting one, indeed.įrederick William Rueckheim had been selling popcorn on the streets of Chicago for years, when, in 1893, he came up with a new popcorn creation for the Chicago World’s Fair. Nothing screams Americana quite like the 7th inning stretch and a box of Cracker Jacks.
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